top of page

The Pillar
Welcome to The Pillar, a valuable resource brought to you by Capstone Mergers and Acquisitions. At Capstone, education is at the core of our mission and operations. The Pillar serves as a resource dedicated to offering educational materials tailored to empower business owners.


Understanding Business Valuations: Why They Matter to Business Owners
At Capstone M&A, one of the most common questions we hear from business owners is:"What is my business worth?"The answer is more than just a number—it’s a strategic tool that can shape your future.

Brianna Johnson
3 days ago2 min read
9


The Anatomy of an LOI: What Every Buyer and Seller Should Know
In mergers and acquisitions, the Letter of Intent (LOI) is a pivotal document. For sellers, it signals serious buyer interest. For buyers, it's the first step in winning trust and setting the tone for negotiations. While typically non-binding, the LOI outlines key deal terms and expectations that guide the process toward a successful closing.

Brianna Johnson
May 232 min read
17


3 Mistakes Buyers Make in Due Diligence—And How to Avoid Them
Due diligence is a critical phase in any acquisition. It’s where assumptions are tested, risks are identified, and the foundation for a successful transaction is laid. Yet, even seasoned buyers can fall into common traps that jeopardize deals or result in costly surprises post-closing.

Brianna Johnson
May 162 min read
21


How Strategic Buyers Differ from Financial Buyers—And Why It Matters
When selling a business, the type of buyer at the table can dramatically shape the outcome—not just in terms of price, but also structure, post-sale involvement, and even company legacy. Two primary buyer types dominate the M&A landscape: strategic buyers and financial buyers. Understanding their motivations and how they operate can help business owners make more informed, goal-aligned decisions.

Brianna Johnson
May 93 min read
13


Understanding Debt Service: A Key Metric in Financial Health
In the world of finance, few metrics are as universally important as debt service. Whether you're managing a closely held business or reviewing acquisition targets, understanding how debt obligations are structured and repaid can offer valuable insight into financial health and long-term viability.

Brianna Johnson
Apr 232 min read
16


Industry Leader Spotlight: Shawn J. Estep
At the intersection of legal expertise, tax strategy, and generational planning stands Shawn J. Estep, a trusted authority in estate planning and elder law. As the founder of The Estep Law Firm, Shawn has built a reputation for delivering tailored, comprehensive estate solutions that not only protect assets but also preserve family harmony and secure business continuity.

Brianna Johnson
Apr 172 min read
43
bottom of page