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The Pillar
Welcome to The Pillar, a valuable resource brought to you by Capstone Mergers and Acquisitions. At Capstone, education is at the core of our mission and operations. The Pillar serves as a resource dedicated to offering educational materials tailored to empower business owners.


Is Your Business Ready for a 2026 Sale? The Year-End Readiness Checkup
The Year-End Readiness Checkup
As the year comes to a close, many business owners shift their focus to planning, budgeting, and personal goal setting. But year-end is also one of the most strategic times to evaluate whether your business is positioned for a successful sale, especially if you are considering going to market in 2026.
Brianna Johnson
22 hours ago3 min read
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Celebrating Small Business Saturday: Why Small Businesses Matter More Than Ever
Small Business Saturday is more than a shopping holiday, it’s a celebration of the people who form the heartbeat of our local and national economies. Across the country, millions of independent businesses open their doors every day with grit, creativity, and a commitment to serve their communities. Today, we pause to recognize that strength.
Brianna Johnson
Nov 282 min read
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The Spookiest Mistakes Sellers Make in M&A
As the leaves change and Halloween approaches, there’s something scarier than ghosts and goblins lurking in the world of mergers and acquisitions, seller mistakes. These haunting missteps can send deals running for the hills. So, grab your flashlight, and let’s uncover some of the spookiest mistakes sellers make during an M&A process (and how to keep your deal from turning into a nightmare).
Brianna Johnson
Oct 242 min read
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Capstone M&A Welcomes Evan Vishion as a Junior Associate.
Capstone M&A is pleased to announce that Evan Vishion has joined our team as a Junior Associate. Evan brings several years of experience in real estate investment advising, property management, and project management, and he’s applying that background to help business owners navigate the mergers and acquisitions (M&A) landscape with confidence and clarity.
Brianna Johnson
Sep 251 min read
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The Unsung Hero of Deal Closings: Why the Title Company/Closing Agent Matters
Every deal has its cast of characters. There’s the eager buyer, the cautious seller, the advisors calculating numbers, and the attorneys dissecting contracts line by line. But when it comes time to actually seal the deal, one figure often steps into the spotlight quietly and then saves the day: the title company or closing agent.
Brianna Johnson
Sep 252 min read
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Unlocking Buyer Visibility: How the Right SIC/NAICS Code Impacts Your Sale
When it comes time to sell your business, one detail many overlook, but which can make a big difference is your industry classification. Standard Industrial Classification (SIC) and North American Industry Classification System (NAICS) codes do more than just satisfy bureaucratic requirements. In M&A and business brokerage, they significantly shape how visible you are to potential buyers, which in turn affects valuation, deal timelines, and buyer fit.
Brianna Johnson
Sep 183 min read
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