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The Pillar
Welcome to The Pillar, a valuable resource brought to you by Capstone Mergers and Acquisitions. At Capstone, education is at the core of our mission and operations. The Pillar serves as a resource dedicated to offering educational materials tailored to empower business owners.


Unlocking Buyer Visibility: How the Right SIC/NAICS Code Impacts Your Sale
When it comes time to sell your business, one detail many overlook, but which can make a big difference is your industry classification. Standard Industrial Classification (SIC) and North American Industry Classification System (NAICS) codes do more than just satisfy bureaucratic requirements. In M&A and business brokerage, they significantly shape how visible you are to potential buyers, which in turn affects valuation, deal timelines, and buyer fit.
Brianna Johnson
Sep 18, 20253 min read


Exit Planning is Not Just for Retirement. Why Now is the Time
When many business owners hear the phrase exit planning, they picture retirement. But the reality is, exit planning is about much more than preparing to step away for good, it’s about building a stronger, more valuable, and more transferable business right now.
Brianna Johnson
Aug 15, 20252 min read


Why Exit Planning Matters Now More Than Ever
If you’re a business owner, here’s a sobering fact: the day will come when you’ll leave your business voluntarily or not. Yet most owners spend more time planning a vacation than planning how to exit the company they spent years building.
Brianna Johnson
Jul 11, 20253 min read


Capstone Welcomes Lance Tulacro!
Capstone M&A is proud to welcome Lance Tulacro to our team. With a strong background in residential housing construction and finance, Lance brings a unique blend of operational expertise and financial insight to the world of mergers and acquisitions.
Brianna Johnson
Jun 19, 20251 min read


EPI St. Louis Chapter - Update
We’re making great progress establishing the EPI St. Louis Chapter, and I wanted to share an important update. Please start by reviewing the attached document—it outlines where things stand and what’s next.
Brianna Johnson
Jun 6, 20251 min read


Understanding Business Valuations: Why They Matter to Business Owners
At Capstone M&A, one of the most common questions we hear from business owners is:"What is my business worth?"The answer is more than just a number—it’s a strategic tool that can shape your future.
Brianna Johnson
May 30, 20252 min read
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