Exit Planning is Not Just for Retirement. Why Now is the Time
- Brianna Johnson

- Aug 15
- 2 min read
When many business owners hear the phrase exit planning, they picture retirement. But the reality is, exit planning is about much more than preparing to step away for good, it’s about building a stronger, more valuable, and more transferable business right now.
Exit Planning as a Value-Growth Strategy
Exit planning isn’t a one-time event. It’s an ongoing process of aligning your business operations, finances, and market position to increase both performance and enterprise value. Owners who integrate exit planning early often see stronger profitability, more efficient operations, and a more attractive profile to buyers, whether a sale is on the horizon or years away.
Key point: A well-prepared business has options, sell, merge, pass it down, or keep growing.
Why Now is the Right Time
Several market factors are making exit planning especially timely in 2025:
Generational Transition – Baby boomers still own nearly half of privately held U.S. businesses, and the largest ownership handoff in history is underway.
Competitive Buyer Landscape – Private equity and strategic buyers are actively seeking acquisitions, but they’re selective, rewarding companies with strong fundamentals.
Economic Shifts – Interest rates and market uncertainty are pushing some buyers to move quickly on high-quality opportunities.
Time to Maximize Value – Even if you’re 2–5 years out from a sale, starting now gives you time to address gaps, improve earnings, and strengthen your market position.

Common Myths About Exit Planning
Myth 1: “I’ll plan when I’m ready to retire.”Waiting until you want to sell can lead to rushed decisions, lower offers, and lost leverage.
Myth 2: “Exit planning means I have to sell now.”Exit planning simply puts you in a position to sell if and when you choose.
Myth 3: “It’s only for struggling businesses.”The opposite is true, buyers compete most for businesses that are thriving, growing, and well-structured.
What a Strategic Exit Plan Includes
A comprehensive exit plan covers:
Business Valuation – Understanding what your business is worth today.
Financial Preparation – Clean, accurate records and defensible projections.
Operational Strengthening – Systems, processes, and management depth that reduce owner dependency.
Market Positioning – Clearly articulating your competitive advantage and growth story.
Deal Readiness – Ensuring due diligence won’t derail your deal.
The Bottom Line
Exit planning is about control. It’s about running your business in a way that maximizes value and gives you the freedom to choose your next chapter, on your terms.
Whether you’re looking to sell soon or simply want to increase your company’s performance and value, now is the time to start.
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