Celebrating Small Business Saturday: Why Small Businesses Matter More Than Ever

By Capstone Mergers & Acquisitions

Friday, November 28, 2025

Small Business Saturday is more than a shopping holiday, it’s a celebration of the people who form the heartbeat of our local and national economies.

Across the country, millions of independent businesses open their doors every day with grit, creativity, and a commitment to serve their communities. Today, we pause to recognize that strength.

At Capstone, we have the privilege of working closely with small and lower-middle market business owners, people who have risked, sacrificed, and persevered to build something lasting. These owners are innovators, employers, and community builders. They are the backbone of economic vitality.

The Power of Small Businesses

Small businesses account for nearly half of all private-sector employment in the United States, and they generate two-thirds of net new jobs. They support local families, sponsor youth sports teams, and create the character and culture of our towns.

Behind every storefront, warehouse, jobsite, or service truck is an owner who wakes up every day committed to excellence. And behind every long-standing business are years, often decades of dedication, reinvestment, and resilience.

Why We Champion Business Owners

At Capstone, we know firsthand the legacy and value that small business owners create. Whether an owner is preparing to grow, transition, or sell, the journey requires thoughtful planning and a strong support system.

Small Business Saturday is a reminder that these leaders deserve not only our business but our appreciation and our advocacy. They carry the weight of managing teams, navigating shifting markets, investing in new technology, and planning for the future.

Our mission is to support them through every step of that journey.

And to the business owners we work with, and those we haven’t met yet, thank you. Your vision drives progress. Your leadership fuels opportunity. Your success strengthens our communities.

From all of us at Capstone, Happy Small Business Saturday.